Salesforce has announced that Milk Makeup is using its Commerce Cloud tool — and is successfully redefining the digital shopping experience for its customers, which is helping to accelerate the company’s growth.

Salesforce is a company that specializes in Customer Relationship Management (CRM) technology. According to recent Salesforce Research, State of the Connected Customer, 80 percent of customers say that the experience a company provides is as important as its products or services.

Milk Makeup chose Commerce Cloud to improve efficiency of scheduling content and promotions by its ecommerce team, rather than through development resources. The cosmetics company has been using Commerce Cloud since 2016. 

Now, Milk Makeup’s online shopping experience includes innovative features such as personalized content, shoppable video content and makeup tutorials that are embedded into product detail pages. The ecommerce site is managed by a small team of business users, with no in-house developers—and was launched in just six months.

Since deploying Commerce Cloud, Milk Makeup has seen triple-digit annual growth online. Milk Makeup sees 60 percent of web traffic coming from mobile, so the intersection of content and commerce is crucial. Commerce Cloud enables Milk Makeup to deliver shoppable videos, product imagery and personalized promotional offers optimized for mobile.

Morgan Fleming, Ecommerce Director at Milk Makeup says, “Switching to Commerce Cloud was a strategic business move and one that continues to give back to our customers and their overall shopping experience. Our site is now fully equipped with rich content and provides customers the seamless access they need to purchase the clean, cool beauty products they deserve.”

Gordon Evans, vice president of Commerce and Community Clouds at Salesforce, adds, “It’s clear from the moment that you land on the Milk Makeup site—they are redefining the traditional shopping experience with their use of content and commerce. There is no concept of either content or catalog—it’s tightly woven together into one unified design.”